Evaluation - Q3. What kind of media institution might distribute your media product and why?

Who would my film target?
After researching into my chosen genre and comparing my own film to other films in my chosen genre, I decided that I would exhibit my film to a niche audience. Instead of trying to target a mainstream audience who may not understand or appreciate my movie, I would specifically target a niche audience.

How would I target my audience?
I would broadcast my film in an Art House and on the internet, as these places would be the best place to reach my intended audience. I plan to generate interest in my film through social network sites such as facebook and twitter, and I plan to create

my own website with I can use to broadcast my film. By using the internet as the main means of exhibiting my film, I think that this will encourage more people to hear about my film through word of mouth. Also, by using the internet, I can use Below the Line advertising (for example: viral websites) to save money.



Thinking of the existing market...

If my film was to be produced by a Hollywood Institution then my film will share a lot of similarities to already existing products. For example, my film, in terms of the feelings experienced by the audience, would be similar to that of well known horror films (e.g. The “Saw” films)








Thinking about conglomerations...

If I was looking to actually properly produce and distribute my film, I would look to join my Institution of “Hysteria Productions” with “Fox Searchlight”, as they specialise in British films and have a good reputation, being behind films such as “Slumdog Millionaire”, “The Fully Monty” and “127 Hours.” I have researched into existing Media institutions that specialise in British films to decide which institutions would back my own. Institutions such as Working Title or Fox Searchlight would be my best bets as those companies usually specialise in British films. Also, if my own company converges with a well known institution such as Fox Searchlight, I will be able to use features such as special effects and well known actors to make my film more successful and achieve a higher gross.



Deeper thought into my film...

My film’s main purpose is to educate audiences and indirectly advise them about isolating people as they can become unstable like my main character does throughout the film. My film is made to generally entertain the audiences, however there will be an underline moral which should encourage people to think about what they may do to others. I plan to release a novel version of my film alongside the release of the film so that people who enjoy the film may want to read the novel to gain a deeper insight into the characters and storyline and avid readers who read my novel will be encouraged to see the film. This is similar to what was done with the Davinci code (2006) or the Harry Potter films, in which both novels and films were released. By releasing a film and novel, this should potentially heighten the interest and should generate a greater gross.



Thinking about distribution...

I plan to distribute my film on websites such as Amazon, and I plan to make my film downloadable on Itunes and other such sites, as this will encourage the teenagers and young adults to download my films, as I will be targeting them on the market which they use most.